By Sophia Wagner, #Mighty team.

When it comes to choosing where to keep my money safe, or where to get a loan or mortgage, I have less information about the market impact of my money than I do when shopping for eggs.

If you are what you eat, I'll take my eggs Certified Humane.

If you are what you eat, I'll take my eggs Certified Humane.

Let me explain. When it comes to shopping for eggs, we have a remarkable number of clearly-labeled, meaningful choices for how to spend our valuable dollars.

From cage-free to pasture-raised to organic eggs, carton labels provide useful information to help shoppers distinguish one farm’s practices from the next. This labeling not only helps customers purchase the types of eggs they want, but also vote for and grow the markets that help to produce them.

Those that want to minimize fertilizer runoff can purchase USDA Certified Organic eggs. Local business proponents can look for eggs from a nearby farm. Animal rights supporters can check for the Animal Welfare Approved certification.

From food to clothing to housewares to cars, my generation doesn’t just purchase what a company does, but how and why it does it.  The conscious consumer is on the rise.

But what about banking? We all know that where you spend your money matters, but we don’t always remember that where you keep your money matters, too.

The majority of your money in your savings and other bank accounts isn’t actually in your bank. Banks are required to keep only 10% of your deposits on hand. The rest of your money is used by your bank for lending and investing in different markets, whether you like the markets or not.

Herein lies a disproportionate balance of information relative to the dollar size of my investment. Food and clothing companies give me a lot of information about how my purchase can impact lives, communities and economies. These purchases are comparatively small relative to the amount of money I currently keep — and plan to grow — with my bank, yet I have a markedly low amount of information about what difference my banking business is making.

“Sunlight is the best disinfectant.” William O. Douglas

“Sunlight is the best disinfectant.” William O. Douglas

This is where Mighty comes into play. Mighty uses public data to help you clearly compare and choose banks that give you the banking value you need and the market impact you want.

Want your money to help build rural economies? Care about small businesses? Interested to help support life-changing investments in poor communities? There’s a bank for that.

With more than 6,000 FDIC-Insured banks in the country, and with money increasingly being managed digitally by all, myself included, we all have more banking choices than many realize.

Mighty is like your window into the engine of banking, where you can see the different markets your money can power in different banks.

Mighty is like your window into the engine of banking, where you can see the different markets your money can power in different banks.

To be sure, labels don’t always paint the full picture. Measuring the impact of businesses on markets and ultimately on communities and the environment is an evolving practice. But increased accountability of companies to transparently communicate the impacts and outcomes of their business decisions is a required compact for enlisting my generation as customers. Mighty is making great strides to help label products and services from competitive banks innovating toward community impact for customers hungry for this value proposition.

I’m a person who wants to contribute to a world I believe in. I seek businesses that are making transparent the community benefits of their products.

From my eggs to my clothes to my banking, I’ll take my products with clear labels communicating the social impact being achieved through the product. Or in egg parlance, sunny side up.


Mighty is a new platform that helps impact-oriented individuals and organizations engage the community impact of their banking business. #GiveThanks and build what you believe in by opening a savings account at a bank achieving the impact you believe in, and then sign up to reserve your spot to get Mighty, which will keep you connected ongoing to the community impact of your banking business.